The Center for Minimally Invasive Neurosurgery
The keyhole approaches
THE CHALLENGE
The Center for Minimally Invasive Neurosurgery is a prominent medical service provider of the highest level of surgical care for patients with brain related disorders located in West Los Angeles.
The client asked for a rebranding of their practice in a way that shows their superb level of surgical care and excellent treatment they provide to the patients.
THE SOLUTION
I reshaped the brand focusing on redefining their goal and vision. They needed a strategic approach on how they are perceived and it started from creating a new modern logo featuring a mix of ‘key’ and ‘brain’ symbols to building a new website.
To bring their pioneering achievement in the industry to life, different hues of blues were used to express reliability and responsibility. To keep the brand’s voice unified, a new set of office forms and interior/exterior reformation were designed.
BRAND DRIVERS
Pioneering
Prominent
Advanced
Expert
Exceptional
BRAND APPLICATION
Before
After
